Cross-selling: Accessory and Optional Products
Any sales process is an opportunity to maximize revenues. For example, with an extended warranty or some accessories.
To do so, you can use Cross-selling, a sales technique consisting in selling a customer something in addition to the product or service they were originally shopping for. It is a great way to maximize the value of each one of your customers.
It can be done via two different features:
Accessory products on the checkout page.
Optional products on a new Add to Cart screen.
Accessory Products
Accessory Products are products that are displayed when customers review their cart before paying. As an example, you could suggest a mouse or a keyboard when someone buys a computer.
To add Accessory Products, go to and, under the Sales Tab, add your products to the Accessory Products field.
Now, go to your website and add the product to your cart. On the payment step, you can see your accessory products suggested to the customer.
Optional Products
Optional products are products directly related to an item. Each time the product is added to a cart, a pop-up appears, suggesting other products to buy.
To enable optional products, go to and tick Optional Products. Then, go to and open the item you want to add an optional product to. In the Sales tab of that product, add as many optional products as you want.
From now, when a customer adds this product to their cart, a pop-up appears and suggests also adding the optional product(s).
